Frunatural Project

Packaging design and creative concept for Mexican product.
The famous strawberries sliced and frozen with sugar, from the region of Zamora, Michoacán (México) now want to look much fresher, renewed and very competitive. After a long process of analysis, market research and various adjustments in the image the final design is in the process of printing. We will soon see this product in self-service stores.
Its two presentations: Veld Fruit , much more sophisticated, elegant, premium product. And Sun-Frut , much more fun, informal, standard product. Both in two different sizes.

cup-pack-sunfruit

cup-pack-veld-fresas

Captura de pantalla 2015-09-16 a la(s) 23.44.56

Captura de pantalla 2015-09-16 a la(s) 23.45.14

tapa-veld

tapa-veld2

Captura de pantalla 2015-09-16 a la(s) 23.40.09

Captura de pantalla 2015-09-16 a la(s) 23.40.32

frunatural

Captura de pantalla 2017-07-16 a las 3.40.24 PM

Captura de pantalla 2017-07-16 a las 3.41.00 PM

Author: Rocío VELÁZQUEZ

 

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