Kolleen Boutique was born as a Colombian clothing store for women from Guadalajara. The name was chosen from a brainstorming between the designer and the client and means: young female.
Logo based on Didot typography (modern serif). It pretends to be a women’s clothing boutique between 18 and 40 years old that is concerned about looking good without having to spend a lot of money.
Clothing at affordable price and good quality. Its strength will be the distribution and sale of Colombian pants “levanta pompi”.
The heart as symbol and complement to the logo, contrasting red-pink background peeking out a little to show its curved lines.